The Hero and the Outlaw written by Margaret Mark & Carol Pearson is an insightful book about tapping your brand marketing into mythological stories. The ideas is that all cultures have the same mythological stories (a la Joseph Campbell) with which and all customers can identify (consciously or subconsciously). Linking your brand to one of [...]
Entries from May 2007
A book review: The Hero and the Outlaw
May 20th, 2007 by Lee Mason, The Masters Realty Group LLC ;
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Tags: Books · RE Marketing
No Real Estate Excise Tax on Gifts in Washington State
May 19th, 2007 by Lee Mason, The Masters Realty Group LLC ;
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As a real estate agent I’m rarely involved with real estate gifts. But to help one of my clients, I did a little research on the matter. In Washington State you can gift real estate without incurring excise (or transfer) tax. The subject is covered in WACs > Title 458 > Chapter 458-61A > Section 458-61A-201.
Tags: Edgewood · Real Estate · Sellers · Taxes
A book review: A Whole New Mind
May 10th, 2007 by Lee Mason, The Masters Realty Group LLC ;
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A Whole New Mind written by Daniel Pink. Picks up where Friedman’s The World is Flat leaves off. The thesis is that left brain skills will become less and less in demand, while right brain skills will become more valuable. Left brain activities will increasingly go overseas and be automated. These skills are those [...]
Tags: Books · Disintermediation