Edgewood, WA Real Estate Blog

by Klare, Michael T., Metropolitan Books Henry Hold and Company, LLC (2008) ISBN-13: 978-0-8050-8064-3
I read this book to get an insight into the oil markets. With all the turmoil surrounding recent increases in oil and gasoline prices, I felt I needed more than a sound bite of background to understand.
Wow. This reads like I’d [...]

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by Huntsman, Jon M., Wharton School Publishing (April 2, 2005) ISBN-13: 978-0131863668

I read this book because of an interview I saw of the author: Jon Huntsman is simply an amazing man. The book is the author’s life story and the moral compass by which he lives – “Play by the rules. [...]

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Nassim Nicholas Taleb, 2002, Fooled by Randomness – The Hidden Role of Chance in the Markets and in Life, New York, Texere LLC

I liked it. I’ve learned a smattering of probability and statistics at the UW, but never got to the part where you learn how to effectively apply them to everyday life. [...]

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If I had my way, I’d have every one of my buyer clients seeking a home loan read a couple of books. Notwithstanding that my clients pay me for advice, counsel, and education, it would be difficult for me to provide the in-depth background knowledge you can get if you’re willing to go back [...]

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The Hero and the Outlaw written by Margaret Mark & Carol Pearson is an insightful book about tapping your brand marketing into mythological stories. The ideas is that all cultures have the same mythological stories (a la Joseph Campbell) with which and all customers can identify (consciously or subconsciously). Linking your brand to one of [...]

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A Whole New Mind written by Daniel Pink. Picks up where Friedman’s The World is Flat leaves off. The thesis is that left brain skills will become less and less in demand, while right brain skills will become more valuable. Left brain activities will increasingly go overseas and be automated. These skills are those [...]

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Made to Stick is a great book for anyone who wants to communicate better. Especially apt for bloggers who want to get read. Or speakers who want to be remembered. The authors explore how to craft a message that stays with your audience. Highly recommended.

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Influence: The Psychology of Persuasion written by Robert Cialdini is one of my favorite books. You cannot be serious about marketing or negotiating without having devoured this book.

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