Edgewood, WA Real Estate Blog

I’ve been away from blogging for awhile for several reasons. All of a sudden I started posting every day. I began reading other blogs. Lots of them. Sometimes 500 or more posts a day. My google reading list grew exponentially, and I realized I couldn’t continue on the same [...]

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Notwithstanding their role in marketing, if you look below the surface, you’ll find the principles described by Cialdini ubiquitously at work in everyday residential real estate negotiations. Thoroughly understanding their impact can readily ratchet up your success at the bargaining table. In addition, you’ll benefit by learning to write better advertising copy.

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Have you ever considered your negotiating style?
If not, you might want to think about it. It’s important to recognize the implications of your style versus the style of the party with whom you’re negotiating.
There’s 5 basic renegotiating styles:

The avoider. This person doesn’t like conflict and prefers to avoid confrontation (15% of the population – Saturn [...]

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I made the following comments to Larry Cragun’s post, You Take A Chance When You Make a Low Offer at the Seattle Real Estate Professionals blog this morning.
I don’t want to belabor the obvious, but negotiating skills vary among not only agents, but buyers and sellers.
I’m bemused by the number of agents who list “superior” [...]

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Almost every purchase and sale agreement today includes a home inspection contingency.  They are often improperly used.
Why not negotiate the repair items you’re aware of as part of the initial purchase and sale agreement? Often times I’ve seen buyer’s agents wait until the inspection report comes back before negotiating repairs they know are needed.
That’s poor [...]

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I was recently reading a blog post in a local Tacoma newspaper. I was surprised at the inaccuracy it contained. The question had to do with a neighborhood review contingency and referenced Northwest Multiple Listing Service purchase and sale agreement forms.
They had their facts wrong. It would have been helpful to talk with someone familiar with the forms referenced prior to their posting.

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The part of negotiating I always like is when my client urges me to negotiate a particular price for a property. No problem. But then I always make sure to ask if its OK if they don’t get the house. Many times the answer is no.

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Influence: The Psychology of Persuasion written by Robert Cialdini is one of my favorite books. You cannot be serious about marketing or negotiating without having devoured this book.

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