Edgewood, WA Real Estate Blog

The latest Case-Shiller US National Home Price Index has just been released.
It shows continued negative annual returns in the US Nation Home Price Index, the 10-city index and the 20-city index. Fifteen of the 20 metro area indices showed a decline.
Interestingly, Seattle fared well showing a 7.9% year over year gain, especially in light [...]

[Read more →]

I got a call from a homeowner yesterday.  I’d previewed her home the day before.
She was looking for feedback… searching for a reason why her home hadn’t sold in the four months it had been on the market.  She had listed her home with a limited service agency, so she was doing the showing/previewing follow [...]

[Read more →]

I recently posted this comment to a Tacoma News Tribune blog post regarding the effectiveness of open houses.

Open houses are generally held to satisfy seller’s expectations. Many sellers have been “sold” on open houses by prospective listing agents during their marketing presentation.

[Read more →]

“When banks compete,…” is right off the same page. All mortgage brokers do the same thing – they shop around and compare rates from different wholesale lenders. Remember, in the end money for mortgages comes from the same wholesale sources.

[Read more →]

The Hero and the Outlaw written by Margaret Mark & Carol Pearson is an insightful book about tapping your brand marketing into mythological stories. The ideas is that all cultures have the same mythological stories (a la Joseph Campbell) with which and all customers can identify (consciously or subconsciously). Linking your brand to one of [...]

[Read more →]

Made to Stick is a great book for anyone who wants to communicate better. Especially apt for bloggers who want to get read. Or speakers who want to be remembered. The authors explore how to craft a message that stays with your audience. Highly recommended.

[Read more →]

Influence: The Psychology of Persuasion written by Robert Cialdini is one of my favorite books. You cannot be serious about marketing or negotiating without having devoured this book.

[Read more →]